Privacy Policy

PCP Search is a trading style of Aura Media Group Limited. This privacy policy outlines how Aura Media Group Limited ("we", "us", "our") collects, uses, and protects your personal information when you use our website or services, in compliance with the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).

Data Controller

Aura Media Group Limited is the data controller responsible for your personal data. We are committed to safeguarding your privacy and ensuring that your personal information is handled in a transparent and secure manner.

Information We Collect

We may collect, use, store, and transfer different kinds of personal data about you, including:

Contact Information: Name, postal address, email address, and telephone numbers.
Identity Data: Date of birth, gender, and identification documents.
Financial Data: Details of your financial circumstances, including information about car finance agreements and related financial products.
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
Usage Data: Information about how you use our website, products, and services.
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

How We Collect Your Data

We use different methods to collect data from and about you, including:

Direct Interactions: You may provide personal data by filling in forms or by corresponding with us by post, phone, email, or otherwise.
Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies and other similar technologies.
Credit Information Firms: We may verify your identity through third party credit information firms who will carry out a soft credit search. We will always obtain your consent to do this and it will not affect your credit score in any way.
Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources.

How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Performance of a Contract: To provide the services you have requested.
Consent: Where you have provided explicit consent for processing.
Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Legal or Regulatory Obligations: Where we need to comply with a legal or regulatory obligation.

Purposes for Which We Will Use Your Personal Data

We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so:

Purpose/Activity	Type of Data	Lawful Basis for Processing
To register you as a new client	Contact, Identity	Performance of a contract with you
To process and deliver services including managing payments and collecting fees	Contact, Identity, Financial	Performance of a contract with you
To manage our relationship with you, including notifying you about changes to our terms or privacy policy	Contact, Identity, Marketing and Communications	Performance of a contract with you; Necessary to comply with a legal obligation
To administer and protect our business and this website	Contact, Technical	Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security)
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you	Contact, Identity, Usage, Marketing and Communications, Technical	Necessary for our legitimate interests (to study how customers use our services, to develop them, to grow our business, and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences	Technical, Usage	Necessary for our legitimate interests (to define types of customers for our services, to keep our website updated and relevant, to develop our business, and to inform our marketing strategy)
To make suggestions and recommendations to you about services that may be of interest to you	Contact, Identity, Technical, Usage, Marketing and Communications	Necessary for our legitimate interests (to develop our services and grow our business)

Data Sharing

We may share your personal data with the parties set out below for the purposes outlined above:

Service Providers: External third parties who provide IT and system administration services.
Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
Regulators and Other Authorities: HM Revenue & Customs, regulators, and other authorities who require reporting of processing activities in certain circumstances.
Partner Claims Management Companies, Solicitors, or Law Firms: With your consent, we may share your data to facilitate your financial claim.
Valid8 IP Ltd for the purposes of obtaining your credit file and you can view their privacy policy here.

Marketing

You are provided with choices regarding marketing and we record your preferences in relation to this and how we communicate with you. We may rely on consent when we use your personal information for direct marketing. This will be where you have specifically consented to us or a third party that you are happy to receive marketing contact from us. We may also rely on legitimate interests for our direct marketing. Our legitimate interests are to inform individuals about products or services which may be of interest to them. Our legitimate interest may also be our commercial interests in operating our business, which includes acquiring new customers, providing additional services to existing or previous customers that are similar or aligned with previous products or services and, expanding our operations. You may also receive marketing communications from us if you have previously enquired about or purchased similar services from us and, in each case, you have not opted-out of receiving that marketing. This is known as a ‘soft opt-in’. Such marketing communications may be in relation to claims management, financial advice and legal services which could be done by post, email, SMS or telephone. To opt out of receiving future marketing under any lawful basis, or under soft opt in, in which we intend to rely on for direct marketing, please opt-out using the contact details provided in this privacy policy. If you require any further information about the lawful basis we have relied on to send direct marketing to you, please do not hesitate to contact us.

Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Your Legal Rights

You have rights under data protection laws, including:

Request access to your personal data.
Request correction of your personal data.
Request erasure of your personal data.
Object to processing of your personal data.
Request restriction of processing your personal data.
Request transfer of your personal data.
Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us.

Cookies

Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

Changes to This Privacy Policy

We may update this policy from time to time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

Contact Us

Write to us at Aura Media Group Limited, Breakspear Park, Breakspear Way, Hemel Hempstead, HP2 4TZ

Email us at info@auramediagroup.co.uk

Call us on 01442 345005